Healthy and Delicious Food Options
Find fresh and wholesome food options at New Home Sweet Home. We make healthy eating convenient and affordable.
Welcome to New Home Sweet Home!
HSH2 LTD, trading as New Home Sweet Home is your go-to destination for authentic African groceries. Located in the heart of the bustling West Croydon market street in London, UK, our store offers a wide range of African products that bring the flavours and traditions of Africa right to your home. Whether you're looking for ethnic foods, traditional beverages, beauty products, or cultural artifacts, we have it all.
About Us
At New Home Sweet Home, we understand the importance of having access to authentic and fresh African products. Our mission is to bridge the gap between Africa and the UK by providing an extensive selection of African groceries. We are dedicated to ensuring that our customers enjoy the best ingredients for their culinary needs, whether they are preparing a beloved traditional dish or exploring new recipes.
Our Story
Our journey began with a passion for African cuisine and a commitment to serving the community by providing high-quality African grocery products. We recognised a growing need for authentic African ingredients in Croydon and decided to create a store that not only offers a wide range of products but also promotes African culture and heritage through food. Over the years, we have built strong relationships with our suppliers, ensuring that we bring you the freshest and most authentic products available.
Our Team
Our team at New Home Sweet Home is passionate about African cuisine and dedicated to providing excellent customer service. With extensive knowledge of African products and cooking, our staff is always ready to assist you in finding the right ingredients and offering helpful cooking tips and advice. We strive to create a welcoming and friendly atmosphere where you feel at home while shopping.
Why Choose Us
Quality
Quality
Quality
We source our products from trusted suppliers to ensure you receive the best quality ingredients. We are committed to providing fresh and authentic products that meet your culinary needs.
Variety
Quality
Quality
Our extensive range of products caters to all your African cooking needs, making it easy to find everything you need in one place.
Customer Service
Customer Service
Customer Service
Our friendly and knowledgeable staff are always ready to assist you, ensuring a pleasant shopping experience. We take pride in offering personalised service to help you with your specific needs.
Convenience
Customer Service
Customer Service
Conveniently located in the heart of Croydon with generous opening hours, shopping with us is easy and accessible. We also offer a clean and organised store layout, making it simple to find what you’re looking for.